So you just started a direct sales business! It’s exciting, isn’t it?
You’re about to have a ton of information thrown your way and there will be a lot of talk about setting goals and the steps to take to be successful… but one of first things you probably want to do is tell EVERYONE about what you’re doing. I absolutely understand, but I hope you’ll slow down just a bit and check out what I’ve learned over the years as an entrepreneur in direct sales, first.
I’ve found there are lots of way to promote your new business venture, but for as many right ways to do it there are wrong.
Based on my experience, here are 5 tips on what NOT to do when you’re new to direct sales.
1. Avoid being Spammy McSpamALot!
The quickest way to turn your potential customers off is to spam them.
*Sending mass private messages
(Ugh! Please, don’t do this! It’s the worst offense in my book. Could you make someone feel any less than like just a number?)
* Adding everyone on your friends list to a private group, or asking members to do so
(I know your intentions are good. I know you’re excited to get your products into the hands of as many people as possible, but nothing replaces the importance of personal and professional communication by offering personal invitations to people. )
*Constantly posting on your personal Facebook page
(Create a business page. My rule of thumb is I keep 90% of my business on my business page. For the record, this is Facebook’s policy, not mine!)
These are activities that turn people off from direct sales and truthfully, are quick ways to land in Facebook jail.
2. Using OPC
When I first started in direct sales, I had no idea about OPC, either, so don’t feel badly. OPC stands for Other People’s Content. Unless a photo came directly from your company or you have permission to share it, using a graphic you find on Google is not only wrong – it could get you in hot water. Many images on Google are actually marked as spam and posting them can get you into a Facebook timeout. It’s always best to create your own graphic as it’s then unique to you and there’s no possibility of legal action against you – which can totally happen. Check out the blog post below to read about the $7500 green pepper. It’s enough proof it’s totally not worth using OPC, if you ask me.
3. Publicly bashing a competing company/consultant/seller
If your goal is to build a successful long term business, don’t sell negatively. You’ll add more value by sharing all the great things about YOUR company. Speaking poorly of a competitor not only devalues your brand, but it reeks of self-interest and insecurity.
4. Fake friendships
Everyone has had the friend they haven’t talked to since 5th grade that all of the sudden hits them up to buy their new and incredible product. Sure, network marketing can include talking to old friends but let’s keep it real. No one likes to be sold to.
Don’t be that person. Just don’t.
5. Don’t forget The Golden Rule
Do to others what you want done to you. If what you’re doing in your business feels icky, it probably is. I don’t know about you, but I think the cost of a friend is a high price to pay for a sale. (In total transparency, I can tell you this, because I’ve been there, done that!) It’s super easy to get caught up trying to be successful and forget about relationships. But, I promise it’s totally possible to be successful and genuinely care for and have a relationship with those you do business.
How people perceive those of us in direct sales as a whole, matters! My goal here is to provide tips to help you based on the lessons I’ve learned over the years. One of the best things we can do as our business grows is share our experience to help (not condemn) those just starting out. I hope I helped to do that.
If you’ve found this blog post helpful, you might also enjoy my Top 5 Tips for New Direct Sellers.